-
05 02 13
How I Became a Hipster, the all too amusing New York Times piece that chronicles author Henry Alford’s weekend in Brooklyn, as he tries to understand all the crazy things that “young folk” (in this case study, the hipster) are into these days. Apparently, Brooklyn is now known globally to represent what is cool. Alford points out that, “It’s been strange to live across the river from a place that suddenly becomes a cultural reference point — not unlike having your dachshund become an overnight celebrity. Part of you wonders, Why him and not Aunt Barbara?“ The piece is cleverly packed with just about every reference one could assemble in one piece of journalism including the obvious propensity toward facial hair, vintage bikes, locally grown food (Williamsburg being the borough’s “kale-loving epicenter”), artisanal mayonnaise, plaid shirts, quirkier “literature”, Robertas, Mast Brothers Chocolate, the Wythe Hotel and of course the HBO hit, Girls. Always nice to stay on top of trends (for the job, of course), but way cool to be so entertained by the musings of Mr. Alford. Obvi…
-
05 01 13
05 01 13 Tate Modern (London) poses the question. Fascinating range to say the least…
-
04 30 13
Moms Demand Action, a collective of mothers calling for gun law reform, has launched a print and television advertising campaign focused on children in school. The print, outdoor and digital campaign, “Choose One”, features children carrying assault weapons standing alongside peers holding a candy egg, a classic children’s book and a playground ball. We apparently keep “Little Red Riding Hood” out of schools because of the bottle of wine in her basket. We also apparently ban dodgeball because it’s viewed as being too violent. We won’t sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons? Moms and most of the rest of us want to know. The Moms Demand Action campaign was developed pro bono by Grey. When Mom (or Moms) gets mad, you probably ought to listen…
-
04 30 13
Calvin Klein Presents Alexander Skarsgård in Provocations. As the primary advertising component of the Spring/Summer 2013 global advertising campaign, Calvin Klein has released an almost 10-minute short film featuring actor Alexander Skarsgård and model Suvi Koponen, a first ever for the fashion house featuring all three of its brands (Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans) in one complicated plot line. Skarsgård and Koponen are displayed in all their respective modern hotness in a complex journey through sleek, idealized architectural settings to dark and mysterious milieus. Through its sensual and evocative visuals, the film captures the company’s legacy of modernity, aspiration and rule-making innovation. Directed and shot on location in California by legendary creative director Fabien Baron with Calvin Klein’s in-house global marketing and advertising agency. Certainly a maximalist approach for the grand dame of American minimalism. But please take note of the power of video in today’s increasingly online, social and visual world…
-
04 26 13
Just launched. Graphic with the personal touch. They sure are good with the social media. Fingers are crossed it all may actually help with getting a few things done…