-
05 16 13
Google salutes Atari… If you do an image search for “Atari Breakout” on Google, the results turn into a space invaders-style game celebrating the 37th anniversary of the launch of Atari’s landmark title. Happy 37th Anniversary!?! The tiled image results shrink down to form the layers of bricks as the bouncing ball emerges from the bottom of the screen. You can use either the mouse or keyboard arrow keys to control the paddle. When you rack up your best score, you can share it on your Google+ page from right inside the game. Frankly, you guys can do better…
-
05 16 13
Texting & Driving… Verizon, Sprint and T-Mobile join AT&T’s It Can Wait campaign, with a multimillion dollar ad campaign, set to blanket TV and radio airwaves this summer. The campaign is unusual not just because it unites rivals, but because it represents companies warning against the dangers posed by their own products. After initially fighting laws against cellphone use while driving, carriers have begun to embrace the language of the federal government’s campaign against the risky practice. The recently released study, by Cohen Children’s Medical Center, discovered that 50 percent of students admit to texting while driving and more than 3,000 teens are killed every year in car crashes caused by texting, overtaking drunk driving –which kills 2,700 every year — as the biggest cause of teen deaths in the U.S. The campaign’s creative effectively targets younger drivers with youthful art direction, accessible copy, compelling videos and the intensive use of social media. This is a more than disturbing new threat to both teenagers and anyone that gets behind the wheel. Let’s do what we can and encourage continued focus on this situation. Drive safely…
-
Stockspot… 85 Seconds. Follow up to last year’s, From Love to Bingo (check post from 05 23 12) Brazillian agency, lmapBBDO delivers another touching spot for Getty Images showing off the stock house’s vast library of video footage. This effort, composed of 105 video tells the story of a young couple who grow up as friends, but whose lives diverge, before they eventually meet again. All in a heart-tugging 90 seconds. Certainly gets you to think about life and possibly about Getty’s 63 million-plus seconds of video which could potentially be the answer to your next creative challenge. Kudos to the creative team for what must have been a colossal research and editing job. Again, while stock video (or still photography) has its well-known challenges, this spot does make you think that there are vast, unexplored possibilities…
-
05 15 13
Odd pairings… Open wide for the latest photo editorial from Copenhagen-based contemporary culture and lifestyle magazine, Bitchslap (another new small-circulation title from the recently prolific Scandinavian nations). This story with a featured traditional Danish as centerpiece, delivers an offbeat visual presentation melding smørrebrød, a Scandinavian open-faced sandwich that stands among the Danes’ favorite, alongside a range of casual garb (all Scandinavian). What’s not to enjoy about food and fashion? But in this case, it is more about the variety of seasonal patterns and prints that is intriguing. Not sure the Danes are quite ready for the global runway, but here’s to creativity with imagery. Skål!…
-
05 15 13