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Cheers… Working with ad agency TBWACHIATDAY in New York, Jameson Irish Whiskey created a new spot focused on continuing to add to the fable of John Jameson. In the latest yarn, John saves a train full of women and crushes the unknown Persian invasion of Ireland in one stroke as a result of trying to save his delicious whiskey from destruction.

(Source: https://www.youtube.com/)

http://www.youtube.com/watch?v=OT3JOj_aUqU

Cheers III… the third in a consistently entertaining series from TBWAChiatDay mythicizing the brand’s founder. The Irish whiskey’s founder faces his toughest foe yet: a giant alcoholic hawk. In the ad, a younger Jameson and his more-lush hair take on the “Hawk of Achill,” a gluttonous, oversized fowl with an penchant for terrorizing the island’s inhabitants and, worse, snatching Jameson’s whiskey. After stowing away in one of his own barrels, Jameson finds himself carried off to the bird’s nest. He returns, of course, with his beloved liquor and an understandably charmed stonemason’s daughter, another victim of the beast’s thievery. Presuming he’s a virtuous man, this is perhaps the same redhead he kisses farewell during a later adventure (presented in an earlier spot), before jumping off the edge of a ship to rescue another wayward barrel. Either way, he’s fair, killing the hawk and serving it up—in a stroke of comedic justice—as a feast for townspeople. Alongside, of course, lots of Jameson’s whiskey.

(Source: http://www.youtube.com/)

02 23 13

Cheers II

Jameson Irish Whiskey has extended its “legendary tales of John Jameson” campaign by TBWAChiatDay New York with print and outdoor ads depicting 18th century-inspired oil paintings. The paintings were created by artists from around the world and aim to celebrate Jameson’s legendary character and his reputation for being a man loved by the people of Dublin. The paintings were hung in bars along with plaques inscribed with dates and entertaining descriptions of what was going on in each scene. The use of authentic, old-world oil paintings enabled a credible depiction of Jameson’s time while still retaining a contemporary sense of humor. Entertaining television spots bring the concept to life and again have yielded a bunch of deserved awards for the agency. See you at the bar…

02 22 13

Not rocket science… A new ad campaign in Philadelphia hopes to spare the lives of pedestrians and bicyclists. It is designed to reduce the city’s pedestrian-and-cyclist fatalities, which occur once every 13 days, on average. One ad shows the international image of a pedestrian with the line, “Thank you for not running pedestrians over.” Still another shows the image of a cell phone with the tagline, “The most dangerous part of your commute.” It’s all part of a new messaging campaign, “Not Rocket Science,” from Mayor Michael Nutter’s Office of Transportation and Utilities. Simple, bold, concise with a bit of Philly attitude. All very RIGHT…

02 13 13

Groomed to sell around the world… Men’s luxury online retailer Mr Porter.com (part of the Net-a-Porter group) continues to run its campaign, “Style Wherever You Are”. The creative was shot by photographer Tom Craig with images shot in metropolitan and remote areas around the world to show the span of where Mr Porter ships. A “Global Style” competition on Instagram has been recently introduced. The campaign certainly communicates what it should here, but in our humble and unfashionable opinion, it lacks any kind of dynamism (photography or layout) that should naturally characterize fashion advertising. Logo AND shopping bag (or box) also a bit redundant. Pick one peut–être…

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