-
Customer-centric or invasive… Popular Nat Geo Brain Games host, Justin Silva discusses why targeted marketing may not be such a scary thing after all. He argues that we can easily become desensitized to the millions of different ads coming at us from all sources of media; with customer-centric marketing, ads are more appealing because they are tailored to individuals interests. The fact that companies use our likes, tweets, check-ins is just one part of the equation (they do somehow have to make money besides providing big expansive platforms for everyone’s use and amusement). Silva contends that it is a time of the empowered consumer vs. just a question of increasing invasion of privacy. Does come down to tradeoffs like anything else. But, we do agree that with the use of something at no cost, expect something in terms of participation (i.e. data mining/ad or marketing targeting, etc.). The arguement can be made that the customer is still, for the most part, calling the shots. Participate or not. Purchase or not. Watch or shut it off. Activate privacy controls or let her roll. Feel the power…
-
Let the world wait… Beyond the original promotional calendar of beer coasters, the Corona Let the World Wait campaign also is to be shared via social media. Here, a short, scrappy video brings the campaign to socially inclined. Later applications include posters and POP displays for distribution in the the brand’s 14 Asian markets. Smart, cost-conscious with a lot of personality. Cheers…
-
06 16 13
Give us our daily beer… The Corona Calendar, a fun set of beer coasters highlighting 365 obscure, quirky or downright silly holidays and anniversaries encourages daily beer moments and heads up a new campaign for Corona. While marketing that encourages consumers to consume more is not new, this effort from TBWA Singapore is both humorous and effective in its simplicity and graphic execution. Looks like a very modest creative and production budget and some smart distinctive creative to make all it work brilliantly. Pick a day, any day and let the world wait….
-
06 14 13
The rain has ended… Hats (Hermes) off to a great summer weekend. tgif…
-
The travel guide gone country… Wildsam is a series of American field guides. Small books with a lot of soul, packed with local lore, interviews, a cultural almanac, vignetted memoirs, a best-of list, hand-drawn maps, and much more. The first Wildsam Field Guide focuses on Nashville, Tennessee. From illustrated maps of comfort food and music stops, to stories from Rosanne Cash, Tony Earley, and Senator Bill Frist, Wildsam digs deep to discover the taproots of the Music City. Inside you’ll find a never-published note scribbled by Johnny Cash; the story of Jesse James living on Fatherland Street; a taxonomy of songbirds; the lifespan of the Ryman; Mayo’s fried pies; contents of a Civil War knapsack; a historic look at the Billboard Hot 100; poisonous snakes; debutantes; handmade neckties; Arnold’s Country Kitchen; the world’s smallest art gallery, and Jack White’s rolling record store. Overflowing with interesting things. Designed with a mix of charm and clean, modern style. If you’re hitting Nashville or Austin, this guide is for you. More cities, pretty please…
