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What If, the video… Companion video to Morgan Stanley “What If” campaign. Filmed in New York, Los Angeles and San Francisco by director Steve Mottershead via Breed with director of photography Adam Marsden, executive producer Zak Thornborough and producer Matt Slater. Post production by Artjail. Cinematic and chock full of sophistication…
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What If, the campaign… Financial services giant (and longtime Kellyco client) Morgan Stanley introduces the “What If” integrated branding campaign. The campaign (print ads, video and dedicated website) was created by the Martin Agency and photographed by Nadav Kander, and combines portraiture with images of industry, business, and philanthropy, attempting to position the strength of the firm’s wealth management services while bringing together values of social responsibility and good ole American capitalism. The ads also announce the new name for the U.S. wealth management business, Morgan Stanley Wealth Management (previously Morgan Stanley Smith Barney). Quite a production to say the least. A bit ominous (especially the score), but quite progressive in both spirit and execution…
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Craig on his backside… Another installment of the Bond franchise. We’re all looking forward to Daniel Craig and the latest gadgets and girls. Super smart use of the Tumblr. tgif…
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’Tis the season… The Presidential race certainly offers the opportunity to see what the candidates put forward in terms of both real policy direction and campaign messaging. Their presence online, specifically on Facebook affords an easy look at both the personality of their campaign brand and how their teams work to support both positive and negative messages. We look forward to seeing how it all shapes up …
