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07 25 12
Go Forth/Year Four… Levi’s is back (via Wieden + Kennedy) with its Go Forth campaign. For the latest installment, a second “This is a pair of Levi’s.” has been added. The new creative is an obvious extension of the individualism and optimism of past campaign iterations but now with a heavier dose of product and style. It is introduced in this first spot which features a rap-like chant that plays over a bunch of cool looking models/actors that are getting dressed for a new day. It’s the thread in your seams that’s tied to your dreams…
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05 23 12
From Love to Bingo. The vast majority of us have come to either appreciate or dread the idea of stock photography and video. And the mega giant Getty Images is often a go to resource for a wide range of client or project needs when there is either no budget for original work or no time. Here, Brazilian agency Almap BBDO cleverly weaves together almost a thousand Getty images to make a one minute spot on life. Not the most original concept, but it’s an entertaining way to show impressive range of imagery, tell a story and pull at our heart strings a bit. Awful sweet (and quite effective for Getty), but still, push hard for the budget to shoot new…
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03 31 12
Irving Penn and Issey Miyake: Visual Dialogue. Beautifully realized exhibit (Shigeru Ban Architects) paying homage to the infamous collaboration between the renowned American photographer, Irving Penn and Japanese fashion designer, Issey Miyake. At design museum 21_21 Design Sight (Tokyo), directed by Midori KItamura (president of Miyake Design Studio). Truly, some of the most captivating fashion photographs ever produced. Presented with distinctive and inspiring flair…
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03 31 12
Select images from the Penn/Miyake collaboration featured in the exhibit, “Irving Penn and Issey Miyake: Visual Dialogue”, at 21_21 Design Sight Tokyo. Interesting to note, the two creative forces met on the set of a Vogue shoot in 1983, and subsequently began their 13-year journey of collaboration. Though Miyake never attended any of Penn’s shoots and Penn never attended a Miyake runway show, a mutual aesthetic respect led to an unspoken trust in Penn’s extraordinary interpretations. In the end, a truly revered gift to both fashion and photography history… (designboom)
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Twist it… Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can the shoe. Music makes the spot into a fascinating little symphonic blast. Brought to you (or the Japanese) by the folks at Wieden + Kennedy Tokyo. Nike probably needs to think about upping their game back home…
