-
06 12 14
The official 2014 FIFA World Cup Brazil poster was unveiled back on January 30th, 2013 in Rio. The poster, designed by Brazilian creative agency Crama, was selected ahead of two other designs by by a judging panel made up of Brazilian Minister of Culture Marta Suplicy, FIFA Secretary General Jérôme Valcke, LOC President Jose Maria Marin, Brazilian artist Romero Britto as well as Ronaldo and Bebeto. Bright colors along with the Illustrated flora, fauna, culture references and tourist attractions give the piece its tropical and uniquely Brazilian feel. In our humble football/soccer-loving opinion, a little cliché for this huge event and marketing extravaganza. The logo is probably more of the problem here and is questionably very busy especially in its applications including the poster. Like the Olympics, creating and gaining consensus on such a critical piece of global communications is no small feat. And it is admittedly very easy to offer critique post-introduction. No matter, the eyes of the world are on Brazil and millions feel the excitement…
-
Dre joins the fray… Beats by Dre | The Game Before The Game. Before the goals, before the glory, there is the unseen game played in the locker room. Beats by Dr. Dre joins the World Cup marketing frenzy with a five-minute spot chronicling the pre-game rituals of athletes like Brazilian star Neymar, who is seen in a phone conversation with his father ahead of Brazil’s opening World Cup match. The video also features Germany’s Mario Götze, Mexico’s Chicharito and other guest stars from Serena Williams to Lil Wayne. Directed by Nabil Elderkin, renowned for directing videos by Kanye West, Bon Iver and Nicki Minaj. Music: “Jungle” by X Ambassadors & Jamie N Commons. Epic spot with 8 million+ views on YouTube and climbing. Apple must be smiling…
-
06 10 14
The Last Game. Nike’s latest World Cup ad by Wieden + Kennedy and production company Passion brings together animated versions of Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno all out to prove that human passion is what the game is all about. Set in a futuristic world as a mad scientist type introduces clone players to the game with the goal of proving that riskless football is more effective. Ronaldo Fenomeno & company disagree and they are willing to risk everything to prove it. Over five minutes long, the animated film seems a bit long and overproduced. But, it is the World Cup and this is Nike, so why not just do it…
-
Special 2014 FIFA World Cup Preview issue of Sports Illustrated featuring four covers with Lionel Messi, Cristiano Ronaldo, Luis Suarez and Clint Dempsey.
-
06 10 14
Unreal… Gatorade’s Unreal Around the World campaign (Lew’LaraTBWA Brazil) promoting the brand’s global contest in which amateur soccer players give personal accounts of how practice has improved their game play. Winners get to meet professional teams including Arsenal, FC Barcelona and A.C. Milan. Great energy. Smartly executed. Social media driven. Big win predicted for G….