Where the everyday begins… Ikea | Experience the power of a bookbook. Hilarious video for the Scandinavian home furnishings retailer parodying Apple’s sometime pretentious take on their stable of oh-so-brilliantly designed products. Perfected casted and brilliantly written. Now at 10 million hits on YouTube and going strong. Now, if only catalogs weren’t so dang awful for the environment. Creative by BBH Singapore.