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Dove | Kela on Real Beauty Sketches. 40 year old mother explains how the Dove Real Beauty Sketches social experiment was nerve wracking but exciting at the same time. And how it is magical to see someone that knows they’re wonderful and beautiful.
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Dove | Melinda on Real Beauty Sketches. 26 year old woman explains how the support that women can give each other is really important and transformative.
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Dove | Real Beauty Sketches. The most popular video of 2013, this video has over 62 million views to date on YouTube and even more on hosted sites around the web. The brilliance of this video and the entire campaign (now celebrating is 10-year anniversary) is that it has nothing to do with Dove’s products, but instead focuses on changing the way we see ourselves and by association the way we view Dove as a company. In the spot, which is presented in both three- and seven-minute versions, a forensic sketch artist draws several women, based only on their descriptions. He then draws a different portrait of each woman, based on descriptions by relative strangers. The resulting sketches are displayed side by side with the portraits inspired by strangers all more flattering than the women’s own versions of themselves. While critical review has been mixed, both the popularity online and results for the brand all speak to resounding success. Created by Ogilvy & Mather Brazil. Winner of Cannes Lions International Festival of Creativity’s highest honor— the titanium Grand Prix — a prize only awarded for innovative and transformational work. A simply brilliant extension of an already classic and wildly influential campaign. All-around beauty…
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02 17 14
Define beauty… Dove | Campaign for Real Beauty. The renowned Dove campaign (now celebrating is 10th year anniversary) was conceived after market research indicated that only 2% of women consider themselves beautiful. The campaign’s mission is to to create a world where beauty is a source of confidence and not anxiety. The first phase of the campaign focused on a series of billboard advertisements, initially put up in the UK and later worldwide. The spots showcased photographs of regular women (in place of professional models), taken by noted portrait photographer Annie Leibovitz. The ads invited passers-by to vote on whether a particular subject was, for example, “Fat or Fab” or “Wrinkled or Wonderful”, with the results of the votes dynamically updated and displayed on the billboard itself. Accompanying the billboard advertisements and print campaign was the publication of the “Dove Report”, a corporate study which Unilever intended to create a new definition of beauty which would free women from self-doubt and encourage them to embrace their real beauty. One of agency Ogilvy & Mather’s many innovative campaigns which have enjoyed well deserved accolades and impressive results for its client. Beautifully done…