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02 04 11
Toyota, along with its ad agency Saatchi & Saatchi LA have launched a new marketing campaign for the new Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer the question -what do you call more than one Prius? Contenders include Priuses, Prien, Prius, Prii, Prium. (We vote for Prius.) Great simple graphic identity, cool voting widget and fun videos (like the primary campaign video, not sure about the James Lipton thing). Big campaign on Facebook. All very well done…
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Effective brand extension… L.L. Bean’s recently launched Signature line demonstrates how a fairly old staid brand can re-energize itself while preserving and leveraging the principal attributes of its core business. Designed beautifully by creative director, Alex Carleton, also designer and owner of Rogues Gallery…
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02 01 11
Mixing it up… Interesting marketing decision by the beverage giant, PepsiCo… NY Times piece on Pepsi withdrawing from the Super Bowl for the first time in 23 years and giving the money away for its Pepsi Refresh Project as it continues to explore the potential of social media and cause-related marketing to make a difference in its business. The company says it was a huge success and plans to expand it beyond the United States this year. Certainly noteworthy…
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01 20 11
Restaurants and bars embrace social media… New York Times piece by Elizabeth Olson on restaurants and bars starting to turn to location-based social media for promotion and social engagement.
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01 19 11
Apple without Jobs?… Everyone (at least all stockholders, techies and Apple devotees) is pondering what the impact will be without the guy with all the vision (and black turtlenecks). New York Times piece looks at the possibility of Apple without its fearless leader. Love the opening describing when one journalist asked Jobs what consumer and market research Apple had done to guide the development of new products… “None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”
