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Here’s Jony… Presenting iOS 7. Jony Ive walks us through the new mobile operating system. If you weren’t invited to the presentation, this is a great way to get an organized walk through of the redesign, philosophy behind the redesign and new features. Although 7+ minutes (nice connection to the product), worth the time to get the full story, in living Apple style. Big applause from us on all fronts (except maybe Siri)…
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http://www.youtube.com/watch?v=VpZmIiIXuZ0
Stay on message… Designed by Apple | Intention. Yet another video released at the WWDC. Played at the end of the event, this sophisticated, quintessentially Apple positioning statement pushes design superiority, the commitment to quality, simultaneously taking a not so subtle jab at the company’s latest competitors, who constantly build and never really perfect anything. Brilliant execution. Inspirational copy accompanies lilting piano music. As intended, simply perfect…
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06 10 13
It’s goodbye to faux wood, felt and metal as Apple unveils a sleek new UI design for iOS 7 under the direction of celebrated Apple design chief Jonathan Ive. The new iOS 7 was unveiled today at Apple’s World Wide Developer Conference in San Francisco after months of speculation that Ive and team was about to ditch its increasingly outmoded attachment to skeuomorphism and move to a clean, flat color version already taking the industry by storm (i.e. Microsoft Windows 8 prodded along by superstar design firm Pentagram). A new tech minimalism is definitely well on its way. These may sound like small tweaks, but they combine to make iOS look elegant and grown-up. The design now feels like it belongs on a touchscreen. As Apple states, the higher purpose is to create “an experience that is simpler, more useful, and more enjoyable”. New features such as Control Center (organizes your most used apps), AirDrop (send photos faster vs. having to text or email), enhanced camera capabilities, better photo management and smarter multitasking were also announced along with the redesign. It’s all good but, should be interesting to see how this translates to the next generation of mobile devices (they have to have something up there well-endowed sleeves). Gotta love all the big boys embracing simplicity. Now, all we need is a cooler phone. We’re rooting for you, Jony…
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06 10 13
Smart and comfy… Ogilvy continues its fine work for IBM’s Smart Cities campaign with a series of outdoor ads which double as a shelter, seat and ramp. Clean, colorful and clever enough to get even the younger folks to take a second look. Thinking smart works…
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06 07 13
Value added… United Negro College Fund, Invest in Better Futures. In the College Fund’s recently released campaign, the value of investing becomes the new primary message of the organization. This is a relatively safe approach for the College Fund which has a long history of provocative advertising efforts. The new campaign does bring back students as a primary creative feature vs. actors and celebrity spokespeople which dominated in recent years. The new portraits are quite effective giving the effort a welcome more personal point-of-view. Copy is on strategy and well executed. Creative by Y&R with the Ad Council. In sync with the times certainly, but aren’t we becoming a little numb to the ole return-on-investment story…
