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12 10 13
IBMblr. Big Blue on Tumblr. Go figure. You’ll certainly find all types on Tumblr. From the cute and clever to the impressively philosophical and artfully prolific. Increasingly, business and brands are joining the fray. IBM looks to celebrate their long legacy of innovation with IBMblr. “IBMers are a pretty humble bunch, so we wanted to mainly just celebrate the inventors, and the joy of inventing,” said Sam Mazur, creative director at Ogilvy, the agency that worked on the Tumblr. IBMlbr is meant to be mostly targeted at techies, but also designers, business people and anyone else who is curious and wants some new ideas and information for their own creative processes. Diverse, easy-to-digest, frequent lighter content dominates the effort. We applaud both IBM and their incredibly smart and creative partners at Ogilvy for showing us and the rest of the business community how to think both strategically and creatively. Hopefully, more to come…
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12 10 13
Brioni Fall Winter 2013-14. Artist Collier Schorr has captured the sophisticated refinement of the Brioni man, using black and white images and adopting a documentary style reminiscent of neo-realist cinema. Schorr states, “I opted for black and white. These colors transcend time and hark back to an absolute formality, as do Brioni clothes. The silhouette is as impeccable as in a bygone era, when glamour was refined and far from ostentation. Working in the beautiful Alps was a brilliant way to play with form, mixing up the silhouettes with the peaks.” The recharged Brioni line and brand stands to attract more attention and a younger customer. The power of Italian craftsmanship and artistry…
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12 10 13
Art SPOTTED. Karen Knorr | India Song. In the latest series from the London-based photographer, Karen Knorr, India Song depicts scenarios that are at once otherworldly and hyperreal. Knorr’s digital compositions bring a diverse cast of noble creatures into the brilliantly captivating and lavish architectural scenes. The photographer presents her memento mori recalling both lost empires and the endangered animal kingdom while leading us to contemplate both our own mortality, solitude and beauty. A big trip lies in the near future…
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12 10 13
The Girls (and their dudes) are back. New season of the HBO hit is on its way. Like it or not, more than a few of us are oddly hooked. Series poster indicates a definitive desire to have a good time (and a bigger production budget). It’s like sooo hard to grow up…
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12 08 13
Site SPOTTED. GAP | Holiday Gift Guide. The American retailer has been collaborating with artists that, though unknown to the general public, are popular in various online communities. After working with Tumblr artists to develop visuals for its “Back to Blue” campaign, Gap is turning to another creative community — photo-editing app VSCO — for its holiday campaign “Make Love.” Participants were photographed for a day wearing various Gap products, and then completed a photo assignment based on one of Gap’s holiday themes: fair isle, indigo, metallic, plaid, stripes, texture and warmth. The results appear on a dedicated page on VSCO’s site, as well as on the Gap gift guide. Participants are also active on Instagram and Tumblr so they will likely share their work on those platforms as well. The gift guide itself is a great example of the new vertically oriented, responsive design. Clean, uncluttered, responsive with a very curated point-of-view. Could go on more, but needless to say, we xoxo it…