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04 10 15
Portraits of the Bunny Hop Video Stars, photographed by Noah and Daniel, Vogue.
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04 03 15
Ice, ice, baby… 3D-printed ice cubes for Suntory whiskey. Campaign by agency TBWAHakuhodo. Pretty darn cool. Cheers!
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04 03 15
Identity for Charleroi, Belgium. Designed by Pam et Jenny, Brussels. Simply delightful design…
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03 30 15
Kellyco@work | ROTHMANS (identity). Designed identity for New York menswear store. Modernized identity was implemented with opening of new Manhattan location featuring both an expanded inventory of stylish business attire and contemporary casual labels. Identity utilized across signage, packaging and tag systems.
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03 28 15
PPR (formerly Pinault-Printemps-Redoute), home to labels such as Gucci and Puma, is changing its name to Kering. The change apparently reflects its transformation from a French conglomerate to a global luxury, sports and lifestyle group. The new corporate name is accompanied by a stylized owl logo and a tagline, “Empowering Imagination.” The accompanying release and Facebook post suggest the pronunciation, “caring,” is meant to signify the group’s approach of cultivating its brands. It also apparently draws on the company’s—and family roots in France’s Brittany region. “Ker” signifies home in Breton. The “ing” is meant to invoke movement or action as with “doing” and “going” The creation of the company’s new name was a joint effort between an outside agency and PPR’s internal communications team. Identity was release along with a video. Verdict is out on how this will fly within the world of luxury. Seems to us that it looks and sounds like a product line or brand vs. a corporation. As it is intending for branding under only the corporate umbrella, we don’t anticipate much of a stir. Bonne chance…
