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Adweek: Tumblr Went Toe to Toe With Twitter During VMAs… “Tumblr was nearly as busy as Twitter during MTV’s Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with VMA-related keywords yesterday, while 1.3 million folks on Twitter did the same. Those figures may surprise marketers who view Twitter as the undisputed, dominant, social-media companion for TV watchers.” Thanks Miley…
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08 21 13
Keep it moving… Tumblr promotional post from Microsoft pushing their Nokia Lumia Windows Phone (and the new Windows Phone Tumblr site). Good to demonstrate how Tumblr is becoming more of a medium to which big brands are devoting marketing resources. Nothing extraordinary about the creative here, just a fundamentally solid use of the social media platform. Kudos though for new bright and simple branding (beating Apple to the punch). We’ll say it again, but we really dig the shift to flat graphics. Get on board world, it’s a comin’…
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08 20 13
A Month of Citi Bike | The New Yorker. Live data provided by Citi Bike website shows just how successful the bike sharing program has been. The New Yorker mapped out this data by tracking when bikes appeared at different docks at 15 minute intervals over a month’s time. Clear from the map that the program has become an increasingly viable option for work commutes, as well as a great way to explore the city on weekends. Great way to measure Citi Bike’s progress. Gear up for the visual future…
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08 19 13
Individual style… Miguel Vallinas | Segundas Pieles (Second Skins). Madrid-based industrial and advertising photographer Miguel Vallinas blurs the lines between what’s human and what’s animal in his newest project entitled Second Skins.Unlike when pets get dressed up for Halloween, this project peers into the souls of the creatures. Each animal is outfitted in an ensemble that seems to align perfectly with their personality. Add some impeccable styling and dramatic lighting and you are totally captivated. A little bizarre the effort is looking a bit similar to the Valentino campaign featured in SPOTTED 0815 post. If only we could talk to the animals…
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08 19 13