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06 20 16
New Thought New Vision for Vogue Italia. Photographed by Steven Meisel.
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06 20 16
Sunbather drinking Coca Cola, 1940.
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06 10 16
mass x street… The visual identity system for Coca-Cola’s Brazil World Cup campaign was a collaborative effort between São Paulo street artist Speto and Leeds design studio BGO. The visual identity, part of the largest marketing program in the history of soft-drink giant, has come to life through a number of key elements including product packaging, out-of-home execution, point-of-sale execution, digital marketing, mobile, gaming, social, events, promotional products, equipment, etc. It has also extended to other areas of the campaign including; The Happiness Flag – the largest photomosaic ever created using fan faces (Speto designed the graphic representation on the flag), FIFA World CupTM Trophy Tour by Coca-Cola and the Where Will Happiness Strike Next documentary-style short films (togetherness logo graces the end slates to the films). Well executed with both expert mega brand precision and a welcoming and accessible attitude. Go Brasil…
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05 09 16
Kellyco@work | PRESERVE (book design). Designed photography book for New York photographer Mike MacGregor exploring the relationship between taxidermists and their mounts. Book design including gatefold cover, custom slipcase and poster.
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04 23 16
“M” as in Mohawk. Famed designer, Michael Bierut and his Pentagram team delivers an extraordinary rebranding for the paper giant, Mohawk. With the “M” as the primary identity element, Bierut brilliantly brings together paper and printing while alluding to the digital world, connection and communication. Love both the multiple color variations of the core logo as well as the bright and clever patterns (for diverse packaging and communication use). Reminiscent of some classic Paul Rand work, this is branding in all of its big budget glory…
