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07 10 16
American Express looks to appeal to millennials by using YouTube and other social media (Facebook, Twitter, Tumblr) as platforms where young dreamers can submit their projects in order to win a two-thousand dollar grant. The company has recruited musician and Portlandia star Carrie Brownstein to star in the TV spots. A clear move to attract the younger, dare we say hipper cardholder. The project is in the same vein of Kickstarter, but here the donor is Amex with 10 projects getting funded. Kudos for a smart campaign from the financial services giant. Client and agency certainly get more engaging stylish content for marketing efforts. Just gotta wonder how this resonates with the target audience. Larger scale funding might have helped a bit here so it would more mutually beneficial or sincere. Just saying…
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07 06 16
Gucci Pre-Fall 2016 advertising campaign by Glen Luchford.
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07 03 16
Musings of a designer… The Good Life – Perceptions of the Ordinary, by the British designer Jasper Morrison. Charming new book by the designer presenting his seemingly benign observations from his life and travels. Intriguing images, all taken with his own analogue camera in combination with the 54-year-old’s dry and witty descriptions bring this curated collection of ordinary moments to life. Simple and entertaining to read, Morrison coaxes us to appreciating and revisiting the everyday pleasures of one’s life. Thanks, Jasper…
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06 25 16
Deloitte has launched its first brand refresh in 13 years. The aim of the brand identity refresh is to define a comprehensive company brand architecture and identity system to allow consistent application and a meaningful Deloitte experience. All the primary elements of the brand identity including color, typography, imagery and design standards for application have been significantly reworked. The logo has been modified. A new typeface (Open Sans) has been introduced. A signature circular graphic has been defined a core design device with a new circular set of icons supporting the new direction. We like what we see and as is often the case, look forward to see how future execution defines the strength and success of the big step forward.
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06 23 16
Postcards designed by Gustav Klucis for Spartakiade Moskau, 1928. A great example of early 20th century Russian graphic design.
