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06 12 14
#Because Futbol, campaign tagline for Hyundai, the official automotive partner of the 2014 FIFA World Cup Brazil. Created by agency Innocean USA.
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All because of futbol… Hyundai | Boom. Hyundai, the official automotive partner of the 2014 FIFA World Cup Brazil, will focus on the passion of football fans in its marketing campaign for the event in June. Hyundai will work on the theme #Because Futbol as created by agency Innocean USA. This 30-second spot, celebrates fan passion as a powerful force shedding light on the world-wide phenomenon of baby booms. The ad illustrates how a single win can literally create a generation. Endearing with enough excitement that all bodes well for the sport, Hyundai and mankind…
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Hyundai | Avoidance. 30-second spot in the #BecauseFutbol campaign for World Cup sponsor Hyundai, follows a man on his emotional journey home to watch a game he’s recorded. He goes to great lengths to avoid spoilers throughout the day, only to be foiled by an unexpected source. Sympathetic and endearing but not going to change the world (or drive sales or YouTube views). As part of the campaign which effectively focuses on brand’s significant loyalty strengths, a respectable effort…
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Dre joins the fray… Beats by Dre | The Game Before The Game. Before the goals, before the glory, there is the unseen game played in the locker room. Beats by Dr. Dre joins the World Cup marketing frenzy with a five-minute spot chronicling the pre-game rituals of athletes like Brazilian star Neymar, who is seen in a phone conversation with his father ahead of Brazil’s opening World Cup match. The video also features Germany’s Mario Götze, Mexico’s Chicharito and other guest stars from Serena Williams to Lil Wayne. Directed by Nabil Elderkin, renowned for directing videos by Kanye West, Bon Iver and Nicki Minaj. Music: “Jungle” by X Ambassadors & Jamie N Commons. Epic spot with 8 million+ views on YouTube and climbing. Apple must be smiling…
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06 10 14
The Last Game. Nike’s latest World Cup ad by Wieden + Kennedy and production company Passion brings together animated versions of Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno all out to prove that human passion is what the game is all about. Set in a futuristic world as a mad scientist type introduces clone players to the game with the goal of proving that riskless football is more effective. Ronaldo Fenomeno & company disagree and they are willing to risk everything to prove it. Over five minutes long, the animated film seems a bit long and overproduced. But, it is the World Cup and this is Nike, so why not just do it…
