-
08 16 13
Beach bound… The air is showing signs of a new season. Get out of town before it is too late (gif by Evan Red Borja)… tgif
-
The tastes of summer… KRAFT | The Zesty Guy Shows a Little Leg. Fourth in the light-hearted “pulling on your apron strings” series. Simple, stripped-down-to-essentials summer fare, what’s not to love…
-
The tastes of summer… KRAFT | The Zesty Guy Slaps Some Dough. Third in the refreshingly tongue-in-cheek series. Wood-fired pizza and a nice pair of khakis, what’s not to love…
-
The tastes of summer… KRAFT | The Zesty Guy Gets Steamy. Second in the deliciously humorous series. Pasta, sausage and butter, what’s not to love…
-
The tastes of summer… KRAFT | The Zesty Guy Says Hey. For your viewing pleasure, the Zesty Guy. In Kraft’s latest campaign for their “Zesty Italian” dressing, they’ve employed the, ahem, talents of Anderson Davis, a man who is causing a media frenzy over his sexy portrayal of the amazingly talented salad/grill guy (think Bobby Flay meets Diet Coke dude). The campaign, created by TBWA/Chiat/Day, is totally tongue-in-cheek, approaching deliciously campy, using the old “sex sells” routine in order to hawk something as mundane as salad dressing (now also a cooking sauce). Add in a hefty splash of good-natured humor and you might just have the perfect recipe on your hands. But, not everyone’s in on the joke. One Christian advocacy group, One Million Moms insists that the ads alienate conservative customers and that Kraft will inevitably lose business. No worries, the campaign marches on with well-deserved swagger. All signs point to a big success for Kraft targeting the (very) mainstream foodie. We say, what’s not to love about a little additional heat out on the grill. Stay away from those buns and let’s get ZESTY…
