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04 25 13
Site SPOTTED. Cadillac ATS vs. the World: Site developed to help Cadillac connect with a new generation of customers. Set in four countries around the world, the advertising campaign (Fallon) and the website features spectacular demonstrations of the vehicle’s unique features. The site is one of the best examples of a parallax scroll site we’ve seen. Flow between content blocks is both smooth and engaging. Variety and wealth of content is nothing less than amazing. Consistent high-energy Discovery Channel tone certainly holds your attention. The guys leading you around are definitely cool and very new generation-friendly. Based on both healthy sales increases and a growing ad budget, looks like Cadillac is back in the running…
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http://www.youtube.com/watch?v=xl_F4Rdl5r8
Helvetica, baby… Now&Forever, one of several spots in the recent Crate and Barrel campaign created by Los Angeles-based agency TBWAChiatDay (“the guys that do Apple”). Music, “Stuck on You” by American singer/songwriter, Meiko. Purely typographic (classic Helvetica), no-frills animation, no big production, no locations, no models, no celebrities. Simple, sweet and spot on with the welcoming personality that has become the Crate and Barrel brand. Let’s skip work today and have a picnic…
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04 23 13
Storytelling, all the rage… Stories, part of the integrated, multi-platform campaign for Crate and Barrel’s first comprehensive advertising effort since 2007, dovetailing with the brand’s 50th anniversary. Aimed at forging a deeper, more relevant brand association with consumers, the campaign celebrates shared everyday moments and life milestones through Crate and Barrel’s signature Helvetica font. Thirty-second spots with titles including “Now&Forever”, “Friends&Giving”, “Mom&Daughter”, “Love&Light” spotlight a range of relationships and universal life experiences. Use of the brand’s classic typography, prominent use of its ampersand carry through all promotional efforts including a series of featured “Stories” on the company’s website. Photography is colorful, aspirational and (almost) natural looking. Copy is concise and accessible as with all C&B communications. The relatable stories are perfect for social media leverage. Hats off to TBWA/Chiat/Day for delivering yet another brilliantly simple, on-brand and beautifully executed piece of advertising history…
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04 23 13
Site SPOTTED. Milwaukee Police Department: To fix a public perception problem in the city of Milwaukee, Police Chief Ed Flynn used the department’s site to promote a full image rebranding campaign, Be a Force. Major messaging goals were to position the force as professional, effective and innovative team. Very unexpected to say the least for a government/police force effort. Contemporary and bold use of typography and photography very effective to communicate what otherwise would be ignored. “Most Wanted” page a bit scary (as it probably should be). Creative for TV, print, radio and online efforts by Cramer-Krasselt. Big salute for the effort and love the barking canine on the homepage (upon rollover)…
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Real world importance of maps… Video intro to Developer Stories microsite for Google Maps API. Super straight-forward, but effectively humanizes the technology that is being promoted. Always good to think about utilizing video in promotion or communication initiatives…
