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06 07 13
steps by iainacton. tgif…
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06 07 13
Master potter Akio Nukaga show at Heath LA. One of our fav smaller companies.
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06 05 13
The evolution of advertising takes a dramatic turn. Profile of agency that has opened the world’s first cat video division. Time to ask what cat videos can do for the business!?!
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06 03 13
Series SPOTTED. Nike Free Toy Claw. Nike and the Wieden + Kennedy folks enlist track stars Ashton Eaton and Allyson Felix to demonstrate just how flexible the Nike Free 5.0 is. Very refreshing to see Nike take a break from the traditional superstar performance thing. These shoes are truly amazing for the everyday workout. Flexible as they say, letting your feet move more naturally, closer to the running barefoot trend. Great series of television spots. Watch ‘em all…
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05 28 13
Personal success defined… American Express releases its LifeTwist study looking at what makes a successful American. Most Americans today define their own success based on being healthy (85%), having a job they love (75%), having time to pursue passions (69%), continuing to learn and do new things (65%), and being able to make a difference in people’s lives (62%). All of these factors scored much higher as contributors to success than simply having a lot of money (33%). Good example of larger companies like Amex that engage both consumers and professionals on social media, sharing expertise, insights and research with their target market(s). Always a positive to become a thought leader or an ambassador for a particular business segment, improve your brand standing and hopefully, increase propensity to do business with you. Package it well while you’re at it…
