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12 01 12
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11 30 12
If you have to meet at breakfast… A very civilized way to start the day. Balthazar, New York.
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11 29 12
Reality television branding… Reality TV not really our thing, but a cool, eye-catching outdoor campaign for yet another show.
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11 29 12
Product photography… Consistent & brand appropriate. Spotted this series of photos for the luxury apparel company Gucci online. Simple, elegant, well lit shots that perfectly support the exclusive positioning of the legendary Italian brand. While you may not have the budget of the mighty fashion labels, something smart and simple will go a long way. Bellissimo…
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We all make mistakes… Oh Brad! We all were kind of curious after the announcement of the unusual pairing of Brad Pitt and the classic women’s fragrance Chanel No. 5. The spot, directed by Pride and Prejudice director Joe Wright, features Pitt in black and white, mumbling non-sequiturs. Odd to say the least, without an ounce of charm or convincing salesmanship. Brad’s response after all the negative reactions — “I kind of liked it… I respect what they do. They do some really quality things.” Yeah, they do some really quality things…
