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10 27 17
Brand identity, Raum Zug Real Estate.
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10 14 17
Kellyco@work | ARBOR COMMERCIAL MORTGAGE (advertising, graphic design, copywriting). Developed trade advertising campaign to promote and position regional commercial mortgage company as leading solution provider. Campaign featured portrait photography to reinforce image of company as experienced, accessible and solutions-driven.
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10 02 17
The Whitney Museum of American Art looks to the future with a new logo (see companion post) and revamped graphic identity. Design approach was developed by Amsterdam-based Experimental Jetset, with the bulk of the execution done by the museum’s in-house design group. Bright, simple, modern platform to accommodate the many communications coming out of the renowned institution. Flexibility and responsiveness of the new design really is a great thing to help stand for the dynamic, innovative nature of art itself. There’s a new W in town…
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09 27 17
Completely normal… GAP | Dress Normal. Fall 2014 advertising campaign featuring a new crop of celebrities including Zosia Mamet, Luke Grimes, Bobby Canavale, Elisabeth Moss, Jena Malone, Angelica Huston and Michael K. Williams. Photographed by Glen Luchford. Agency: Wieden + Kennedy.
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09 27 17
Brand identity for Logo by Gretel. A fun, versatile new visual system for lifestyle and entertainment programming targeting LGBTQ audiences.
