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06 14 13
The art of the email… Tablet Hotels | An online resource for unique hotels around the world. The site itself is clean and uncluttered allowing one to search for a potential hotel by name, destination, agenda, atmosphere or style. Hotel photographs are inviting and are on average better than most travel sites. Hotel listings are detailed and allow users to get more information and perspective than most other travel or individual hotel sites. The site’s promotional emails are well designed in a editorial style that offers a wide range of topics for both the leisure and business traveler. Simple, attractive and skimmable layout which pulls recipient into featured content and hopefully motivates the almighty click-through. A lot of amazing places out there. B O N V O Y A G E …
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06 14 13
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06 11 13
Winging it… Samsonite Latin America. New print ad from TBWA utilizing photographer Tim Flach’s renowned animal studies. Striking and great example of fine art inspiring good advertising. With a little help from good ole Photoshop…
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06 11 13
Ready for your close-up… More Than Human. In his latest exhibit at the Osborne Samuel Gallery, photographer Tim Flach looks at the animal kingdom with his signature meticulously researched and styled close-ups. Hard to imagine how one gets the subjects to cooperate in a studio setting but Mr. Flach obviously can talk to the animals…
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Feelings… Designed by Apple in California. New branding campaign released to accompany the redesigned iOS 7. An obvious return to a more emotional brand appeal vs. the more pragmatic product feature advertising of years past. Might have a lot to do with lagging sales and the growth of Google and Samsung. Showing touch screens and cool little features has obviously become ineffective. Also, something important to note here about how Apple solves problems. The company’s center has always been in design. Now faced with slower growth and slipping market shares, the company naturally goes back to what it instinctively does best — design and how it all works to make people’s lives better. Doesn’t hurt to have an agency (TBWAChiatDay) that understands the company’s business, current challenges and most importantly, the heart and soul of the brand. Beautifully shot, well-written first effort here. Voiceover provided by Ben Affleck. We are feeling a new wave of inspirational advertising (and hopefully products) coming, but that is just an emotional response. Regardless, it should all make for good viewing…
