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04 04 17
Brand SPOTTED. Comme des Garcons | Play. A range of basics, including t-shirts, sweatshirts, knitwear and canvas footwear, is one of the company’s most lucrative lines, (12 % of overall CDG revenues). Quirky, bug-eyed heart logo, developed in collaboration with New York graphic artist Filip Pagowski. Wonderfully simple and fun product and branding execution (with the usual CDG disciplined execution). A real lesson on identity design and smart brand extensions. But time to get outside and play…
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04 04 17
COMME des GARÇONS PLAY Spring/Summer editorial featuring Stalley.
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04 03 17
@work | PERRY ELLIS by DUCKIE BROWN (website design & development). Website design for Perry Ellis collection line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Site was conceived to serve as a streamlined overview to the repositioned line with featured photography from runway show, designers’ background, collection philosophy and contact information. Homepage to accommodate new season’s photography sequence.
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04 03 17
@work | PERRY ELLIS by DUCKIE BROWN SPRING (advertising). Developed advertising campaign for designer men’s clothing line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Campaign’s goal was to capture the more design-forward point-of-view for the reimagined collection line. Art direction leveraged the tonal/“every shade of khaki” theme. Campaign included print and outdoor media.
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04 01 17
France is in the Air | Air France. New global print ad campaign by BETC Paris featuring bold visuals by Argentine photographers Sofia & Mauro. The vintage-inspired campaign marks the introduction of first new tagline for the airline in 15 years. Absolutely love the boldness, wit and the commitment to stand out in the wide world of air travel blandness. Bon voyage…