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10 08 13
Hair’s the thing… To advertise it’s new fall collection, Japanese retailer Uniqlo has decided to take hair to task by launching Uniqlo HairDo, a site that matches 16 different hairstyles with their fall wardrobe staples. The site, created by the Japanese studio Projector, illustrates steps to the new hairstyles with a combination of beautifully shot photographs and gifs. There is also a link to the retailer’s new Pinterest site. Just one of the new ways the company is trying to become a lifestyle brand. We love to see innovation in marketing, but what’s up with these hairstyles??? With the teased beehives and messy bobs, feels like we’re in the middle of a disheveled time warp…
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Flex your video muscles… We’ve all become aware of how video plays a more critical role in both consumer and B-to-B marketing. The trick is to constantly think of new concepts or approaches that would resonate with your customer or potential customer base. Here, famed Italian menswear designer Luciano Barbera banters a bit about style in a video roundtable for the relaunch of his line at Barney’s New York (with guests Nick Wooster, Scott Schuman and Barney’s Simon Doonan). Admittedly, not the most fascinating thing to hit the online waves, but points for a new angle on relevant, sharable content. Running with black & white here is also a good thing (classic, greater sense of importance). Grazie mille, Signor Barbera…
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10 07 13
Elle U.K. has asked three major feminist groups, teenage campaigner Jinan Younis, newly launched Feminist Times and online magazine Vagenda to work with three major ad agencies, Brave, Mother and Wieden + Kennedy to rebrand feminism. The ads (shown above) make a valiant effort to address some of the major problems that women face today, from being stereotyped and sexualized to inequality in the workplace, to issues of sexual assault and rape. While it is great that these ads manage to fit all of these huge feminist issues onto one page, a little hard to buy that feminism is now a tagline. Also a little hard to buy that a traditional fashion magazine, historically presenting airbrushed models and promoting impossible beauty standards as the steward of this “rebrand”. Clever attempt on the part of Elle to associate itself with the larger cause, but quite a stretch that an eighty-year struggle would be succinctly encompassed by 3 single page ads (with a very limited media budget). Points for trying, but…
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10 04 13
A fashionable shuffle… All we can do is say, another one bites the dust and let’s shuffle on outta here. tgif…
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10 03 13
Nostalgia revisted… Cole Haan | Born in 1928. A charming campaign for Cole Haan embracing its timeless style by featuring four individuals, writer Maya Angelou, photographer Elliott Erwitt, astronaut Jim Lovell and model China Mochado, all born in 1928 (same year as the brand was founded). Print and outdoor ads have already started popping up along with an online video series featuring these four visionaries offering short takes on their unique lives. The campaign comes on the heels of Cole Haan being sold by Nike to the private equity firm Apax Partners. The brand intends to make its message clear, as VP of Marketing Erin Riley states, “we need to look back to look forward.” We are definitely in favor of the reimagined classic thing. Nothing crazy fashionable here, but keep those cool oxfords coming…
