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03 07 13
Underpass, a film for Dior Homme, by Willy Vanderperre. The well-shot if not slightly haphazard short film (promoting Spring/Summer 2013) establishes a feeling of the sublime with its multiple deserted underpasses cut along with the atmospheric “How Does It Feel?” by British psychedelic rock band Spacemen 3. If discipline comes at some cost to accessibility, it’s a tradeoff you imagine the designer, Belgian Kris Van Assche, would approve. These are clothes to be worn seriously—or maybe enlisted in. Right in line with the honed brand image that Dior Homme has cultivated for years…
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03 06 13
Product photography… Distinctive & engaging. Photos used on Facebook and other social media often lacks any kind of impact. Companies and brands often pull disparate imagery missing an opportunity to both tell a story and support the bigger brand picture. Our favorite new-school yogurt Siggi’s does an amazing job with simple setups and simply lovely composition. Comforting, aesthetically pleasing and downright appetizing. Snacktime…
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03 04 13
Catch the bug… Jonah Berger, whiz kid marketing prof at Wharton School, details 6 criteria for why things go viral. It makes for an entertaining read, but does not necessarily tread new waters in the world of marketing and advertising. Pretty obvious that exclusivity makes an object desirable and that attaching emotions to a concept can make it more appealing. We do like the bright orange cover and simple design, but for a more nuanced take on social epidemics, may be better off reading Malcolm Gladwell’s The Tipping Point. Not sure that Contagious will go viral…
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03 04 13
Classic David Ogilvy wisdom… Excerpt from the beloved Ogilvy on Advertising. Still subscribe to most of his points here. Wish more writers had some method to their brilliance/madness…
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03 04 13
Mass meets avant garde… Nike Gyakusou. The latest installment from Nike’s collaboration with Undercover designer Jun Takahashi. The rich color scheme and more organic graphics strive for a balance between physical performance and mental contemplation as well as blending with both urban and natural landscapes. Product shots for retailer Oki-ni. Solid example of how a mature mass market brand consistently targets smaller, more fashionable, higher price-point customers, keeping some of the cool alive…
