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06 03 11
First lady, Michelle Obama presented a new, redesigned government nutrition campaign called MyPlate, as a new fundamental part of Mrs. Obama’s campaign against obesity. The graphic replaces the very dated food pyramid, designed to remind consumers about the basics of a healthy diet. “This is a quick, simple reminder for all of us to be more mindful of the foods that we’re eating,” Mrs. Obama said. “We’re all bombarded with so many dietary messages that it’s hard to find time to sort through all this information, but we do have time to take a look at our kids’ plates. If the filled plate looks like the symbol, with lots of fruits and vegetables, she said, “then we’re good, it’s as simple as that.” The new icon is also part of a larger advertising campaign and new Agriculture Dept. web site (ChooseMyPlate.gov). Nothing ground-breaking here in terms of design, but major kudos to Mrs. Obama for going for a simple, clean message. “Keep it simple” – always the best mantra…
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Who doesn’t love bacon… Take a break from work and just try not to laugh. Suggest playing at least a dozen times and sending to anyone that means anything to you…
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05 03 11
Acne’s online presence is user-friendly minimalist with just the right amount of fashion-forward style. Their clothing line is presented for both women and men, all well organized and everything shot to straight-forward perfection. The overall effect supports the stylish Scandinavian brand, a favorite among creative types around the global. Take it all in and get yourself some Acne…
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04 19 11
Julie Weed of the NYT looks at the hotel industry and how it has embraced social media for building customer relationships, marketing and direct bookings. It all certainly makes good brand-building and business sense. Inevitably, this translates into more resources being shifted from traditional marketing initiatives to social media…
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04 13 11
To support its 100-year anniversary campaign, IBM has created 100 unique visual “marks” to represent “100 Icons of Progress”. Each mark incorporates the number 100 plus illustration and photography to represent a key breakthrough or milestone, such as the First Salaried Workforce, the Punched Card and Space Exploration. They are designed to be shown individually to tell a single story or as a collection to tell multiple stories about the richness of IBM’s history. Admittedly, quite a big undertaking, but such a contemporary, engaging and compelling way of reinforcing the company’s influence over its impressive history…
