06 03 11

Michelle Obama unveils redesigned food plate, replacing food pyramid

First lady, Michelle Obama presented a new, redesigned government nutrition campaign called MyPlate, as a new fundamental part of Mrs. Obama’s campaign against obesity. The graphic replaces the very dated food pyramid, designed to remind consumers about the basics of a healthy diet. “This is a quick, simple reminder for all of us to be more mindful of the foods that we’re eating,” Mrs. Obama said. “We’re all bombarded with so many dietary messages that it’s hard to find time to sort through all this information, but we do have time to take a look at our kids’ plates. If the filled plate looks like the symbol, with lots of fruits and vegetables, she said, “then we’re good, it’s as simple as that.” The new icon is also part of a larger advertising campaign and new Agriculture Dept. web site (ChooseMyPlate.gov). Nothing ground-breaking here in terms of design, but major kudos to Mrs. Obama for going for a simple, clean message. “Keep it simple” – always the best mantra…

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