Graphic Design Archives

Rebranding for a harder working identity

New identity for Coller Capital, an independent global investment firm specializing in secondary private markets. A new more human, approachable visual identity was developed to help the investment firm communicate with both financial advisers and end clients. The new identity along with a new brand tagline ‘First in Secondaries’ was created to project Coller Capital’s pioneering legacy, capture its future ambition and communicate ownership with the secondaries market.

A new tone of voice, messaging, logo, typefaces, colour palette, photography, icons and a suite of templates, as well a comprehensive set of brand guidelines, office signage, social media avatars, banners and posts, annual, biannual and quarterly publications, endslate animations for presentations and talks, event invitations and marketing, town hall backgrounds, stationery, and merch. The reimagined color palette, art direction, and graphic assets featuring architectural images that reflect the geometry of the identity, as well as people-centric photography that highlights the Coller Capital community.

All in all, a solid new financial services identity. All work by renowned Pentagram London.

The Coterie delivers founders in the tech industry a transformative platform to unlock the full potential of their financial resources. Departing from conventional banking norms, The Coterie stands as a pioneering force, enabling investors to diversify risks, access capital through loans, strategize estate planning, and engineer tax-efficient exits with unprecedented ease. With a laser focus on a niche market primarily comprising millennials boasting assets ranging from $1–10 million, The Coterie taps into the aspirations of individuals often entangled in privately held companies. The Coterie steps in to cater to the self-directed financial planning needs of a generation that demands bespoke solutions.

Brand identity firm, Pentagram undertook a thorough analysis to craft a brand identity that resonates deeply with the target audience. At the heart of this identity lies the iconic “C,” exuding an aura of trust and approachability. Symbolizing exclusivity yet inviting participation, the circular motif with a single gap serves as a visual metaphor for The Coterie’s commitment to fostering an inclusive community of forward-thinkers. Elevating the visual experience to new heights, The Coterie showcases captivating member portraits, meticulously crafted with cutting-edge technology. Each portrait seamlessly transitions from a myriad of chrome spheres to the iconic emblem of The Coterie, encapsulating the essence of our esteemed community.

The “Copo Americano” (“American Cup” in Portuguese) produced by São Paulo-based glassware company Nadir. founded by designer Nadir Figueiredo. The glass, produced since 1947, has become an icon of Brazilian culture, with over 6 billion units produced since its creation. It’s used throughout casual restaurants and bars in the country – housing both beer and coffee – and also considered as a standard unit of measure for Brazilian recipes. It has been featured in the MoMA collection in New York as a symbol of Brazilian design.

The rebrand by Futurebrand (São Paulo, Brazil) has appropriately reenergized the brand. The new logo keeps the lowercase approach but removes the rounded ends with a retro-style geometric sans serif. It certainly brings it forward into more modern design standards, but it also manages to hark back to its near 75-year-long history through the geometric and retro typography. The new icon also evolves the previous outlined version by keeping it simple and bold (better for digital applications). Color and supportive graphics are brighter, bolder and clearly Brazilian.

For the iconic Brazilian product, the reimagined identity is a winning mix.

A brand identity for company (graduate of Alphabet’s moonshot project incubator X) that seeks to democratize industrial robotics. A simple wordmark was developed along a series of animated icons that attempt to simplify and organize primary capabilities and site content. Renowned Pentagram (London office) developed the new identity program with Hudson-Powell responsible for building the brand’s platfrom and web-native app.

Strategy, name change, brand identity, brand positioning and messaging platforom for metal recycling company (founded in 1906 in Portland, Oregon). Operates facilities located in 25 states, Puerto Rico, and Western Canada. The company also includes 50 stores which sell serviceable used auto parts from salvaged vehicles and receive over 4.1 million annual retail visits. Steel operations produce finished steel products, including rebar, wire rod and other specialty products. A new positioning strategy led to the creation of a new name (Radius Recycling). The name puts the emphasis on the company’s core value proposition as recycling leader. In addition, the “us” in “Radius” brings focus to the company’s committed workforce. We love the vibrant orange arrow which also forms the letter R, evoking transformation, recycling, and renewal in a modern, accessible way. The steel blue and safety orange accents work to help clarify business and the company’s role in the new economy.

So, no more Twitter fans, it’s X now. According to Elon Musk and the company, “The X app is the trusted digital town square for everyone.” The app has a new slogan, too: “Blaze your glory!” Many questions arise from this sudden rebranding/abandoning of the iconic internet brand. Read the full story in the New York Times here.

This long-standing company recently embarked on a significant rebranding journey. The comprehensive rebranding maintains the original colors while introducing a fresh, more bold approach to its identity. The reimagined logo, typography, design system, photography usage, and iconography all project a more global, unified, and progress-oriented future vision, while signaling a new era of growth and innovation. A first-rate reimagining by agency Love Street & Company.

A reimagined brand identity brings a new vitality for West Australia’s capital, including logo and brand identity systems for collateral, graphics and photography. The new identity reflects the city’s Whadjuk Noongar history and joyfully celebrates the city itself, promotes both its primary strengths and new features/capabilities. All features of the new work are both colorful and dynamic, resulting in a fresh new voice for the important Australian city. Block and Nani Creative were enlisted for the new identity.

New design for WhatsApp which further blurs the line between product experience and marketing. Overall concept is “forward”, aspiring to deliver a more accessible robust experience for WhatsApp’s 2 billion+ users. A new extensive color palette is employed across different touchpoints, complementing the brand’s primary color, WhatsApp green. Dark mode settings are also effectively addressed. The primary graphic element, graphic modules housing messaging and content become flexible blocks for a broad range of storytelling. Classic Helvetica Neue is used as the primary font which provides clarity and a very clean modern aesthetic. The use of a thin black stroke around the rounder-corner boxes that house all of the content is both functional with different backgrounds, as well as a design-forward device.. Design firm, Koto has successfully delivered a needed reimagined app design for the Meta (Facebook) product. Bravo on all accounts.

Kellyco@work | 914Cares (brand identity, digital design, social media, graphic design). Created new brand identity, website and social media post library for regional non-profit organization providing assistance to struggling community members. Developed new design and messaging platform, enabling more impactful communication, efficient online fundraising and diverse promotion capabilities. More on this project >

Category: Graphic Design

Rebranding for a harder working identity

Investment services for tech millennials

Not just a glass, but THE Brazilian Glass

New identity for industrial robotics platform

Rebranding for North American metal recycling company

No more bird or tweets :-(

Western Union rebrands focused on a new global strategy

City of Perth rebrand embraces its own vitality

WhatsApp looks to new identity for a better user experience (and marketing)

Positioning for anti-poverty initiatives