New brand identity for media agency. Mindshare, a global media agency network was established in late 90’s through the merger of the media groups of both JWT and Ogilvy & Mather. Mindshare partners with some of the world’s biggest companies. It positions itself as authentically data- and technology-enabled. The new logo is a sans serif wordmark where some of the letterforms that would normally be straight have been rounded into friendlier curved lines. The identity’s color palette is bright and accessible while suggesting knowledge and technology. Overall, a modern, almost-hip new brand identity for the mega agency group that should serve them well with its big ticket clients. The new identity was created by London, UK-based NB. No reinventing the wheel here but a solid refresh.
Month: January 2022
New logo design for fintech company
A new logo design for Network Capital, a fintech company providing mortgage lending and servicing to homeowners and homebuyers in 37 states. The new identity highlights the letter N in a bright orange color. Formed by scoring parallel white lines across an orange block, the new symbol is both simple and elegant—giving the brand name weight and distinction. Creative work by renowned brand design firm, Chermayeff & Geismar & Haviv.
