Telling a good brand story is worth its weight in Gucci gold

Another brand “Story”, the latest Gucci Tailoring campaign was directed by Harmony Korine. Three artists with distinctive style, outfitted in full Gucci regalia are featured in a swanky West Coast home with their pets, A$AP Rocky, Tyler, The Creator, and Iggy Pop, with his parrot Biggy Pop and a blue hyacinth macaw. Video features “Supernature” by Cerrone. “A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar” said Gucci Creative Director, Alessandro Michele. Keeping things eclectic and engaging is definitely the name of the game for the global luxury brand.

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Color Spotted: Bummer Green

Profile on the reemergence of this darn we say odd color, by Emily Yoshida for SSENSE. Yoshida writes, “In a mystery zone that isn’t quite seafoam, nor neon, nor the cheerfully unnatural glow of terminal green. “Mint green” feels like a euphemism; if it is a mint it’s artificial spearmint, with all the throat-clinging bitterness that entails. It’s technically verde, but it’s the most un-verdant green on the color wheel.” We embrace most colors, but we side with Yoshida on this one. Gucci and Billie Eilish can pull it off for this moment in time, but for the rest of us mortals, it really is either an inexplicable throwback to vintage kitchen bowls, Betty Ford (loved the color!) or one of the bad St. Patrick’s Day hues that just should not show up at all. To each his own, but come on. : (

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Bold + graphic for book cover design

Book Covers for Petr Šabach’s novels by his son Jan Šabach’s. Design, color and overall impact is extraordinary.

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Content matters

Above the Roofs of Berlin, exhibition catalog design by Neubau.

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Are you hungry yet?

Book design: Buvette: The Pleasure of Good Food, cookbook by Jody Williams. Published by Grand Central Life & Style.

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A method to the masterful

Design sketches for Knoll au Louvre exhibition catalog. The Vignellis designed the Knoll au Louvre exhibition which was held at the Musee des Arts Decoratifs in the Pavillion de Marsan in 1972. The Vignellis also designed the catalog for the exhibition. Photography by Herbert Matter.

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Reference is critical

Interaction of Color by Josef AlbersNew Haven: Yale, 1975.

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Ace efforts

Thom Browne Tennis photographed by Laurence Ellis.

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How you modernize a world renowned institution

Gehry x Philadelphia Museum of Art… Special customized identity for the exhibition Making a Classic Modern: Frank Gehry’s Master Plan for the Philadelphia Museum of Artlaunching along with new identity for the museum by Pentagram’s Paul Scher. Gehry has created four sculptural “A”s that will be featured in museum communications for the duration of the exhibition. Yet another brilliantly realized identity redesign by Pentagram and renowned designer, Paula Scher.

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Intriguing + chill

Kellyco@work | RELAXED COOKING WITH CURTIS STONE (book design). Australian chef Curtis Stone focuses on what’s in season with a casual, down-to-earth approach that results in wonderfully interesting and flavorful taste combinations that are perfect for parties or just hanging out with a close friend or loved ones. Book design features clean modern layout and bright color photography throughout. Hardcover book, 272 pages. Published by Clarkson Potter.

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