Deloitte has launched its first brand refresh in 13 years. The aim of the brand identity refresh is to define a comprehensive company brand architecture and identity system to allow consistent application and a meaningful Deloitte experience. All the primary elements of the brand identity including color, typography, imagery and design standards for application have been significantly reworked. The logo has been modified. A new typeface (Open Sans) has been introduced. A signature circular graphic has been defined a core design device with a new circular set of icons supporting the new direction. We like what we see and as is often the case, look forward to see how future execution defines the strength and success of the big step forward.
Month: June 2016
Soviet-style bold
Postcards designed by Gustav Klucis for Spartakiade Moskau, 1928. A great example of early 20th century Russian graphic design.
Thought-provoking portraiture
New Thought New Vision for Vogue Italia. Photographed by Steven Meisel.
Back in the days
Sunbather drinking Coca Cola, 1940.
Take the happy route
mass x street… The visual identity system for Coca-Cola’s Brazil World Cup campaign was a collaborative effort between São Paulo street artist Speto and Leeds design studio BGO. The visual identity, part of the largest marketing program in the history of soft-drink giant, has come to life through a number of key elements including product packaging, out-of-home execution, point-of-sale execution, digital marketing, mobile, gaming, social, events, promotional products, equipment, etc. It has also extended to other areas of the campaign including; The Happiness Flag – the largest photomosaic ever created using fan faces (Speto designed the graphic representation on the flag), FIFA World CupTM Trophy Tour by Coca-Cola and the Where Will Happiness Strike Next documentary-style short films (togetherness logo graces the end slates to the films). Well executed with both expert mega brand precision and a welcoming and accessible attitude. Go Brasil…
