Kellyco@work | RELAXED COOKING WITH CURTIS STONE (book design). Australian chef Curtis Stone focuses on what’s in season with a casual, down-to-earth approach that results in wonderfully interesting and flavorful taste combinations that are perfect for parties or just hanging out with a close friend or loved ones. Book design features clean modern layout and bright color photography throughout. Hardcover book, 272 pages. Published by Clarkson Potter.
Month: April 2017
Dusty-ass blue
#acc6dc (prettycolors)
Minty fresh
#dcfdd9 (prettycolors)
Image + content + opportunity
Kellyco@work | FASHION CENTER, 250 W39TH STREET (graphic design, copywriting). Created positioning piece and sales brochure for building in New York’s fashion district. Brochure was designed and written for target audience of potential showroom leasees and broker community. Brochure utilizes distinctive materials including suede and a hand-stitched cover to support its commitment to the apparel industry.
Execute broadly with a clear voice
Brand SPOTTED. Comme des Garcons | Play. A range of basics, including t-shirts, sweatshirts, knitwear and canvas footwear, is one of the company’s most lucrative lines, (12 % of overall CDG revenues). Quirky, bug-eyed heart logo, developed in collaboration with New York graphic artist Filip Pagowski. Wonderfully simple and fun product and branding execution (with the usual CDG disciplined execution). A real lesson on identity design and smart brand extensions. But time to get outside and play…
Picture this
COMME des GARÇONS PLAY Spring/Summer editorial featuring Stalley.
Reposition for change
@work | PERRY ELLIS by DUCKIE BROWN (website design & development). Website design for Perry Ellis collection line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Site was conceived to serve as a streamlined overview to the repositioned line with featured photography from runway show, designers’ background, collection philosophy and contact information. Homepage to accommodate new season’s photography sequence.
Forward (in khaki) we go
@work | PERRY ELLIS by DUCKIE BROWN SPRING (advertising). Developed advertising campaign for designer men’s clothing line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Campaign’s goal was to capture the more design-forward point-of-view for the reimagined collection line. Art direction leveraged the tonal/“every shade of khaki” theme. Campaign included print and outdoor media.
Bold, witty and oh so French
France is in the Air | Air France. New global print ad campaign by BETC Paris featuring bold visuals by Argentine photographers Sofia & Mauro. The vintage-inspired campaign marks the introduction of first new tagline for the airline in 15 years. Absolutely love the boldness, wit and the commitment to stand out in the wide world of air travel blandness. Bon voyage…
