#1ae3ea (prettycolors)
Month: March 2018
Simple + clever
Donate, Santa Casa advertising campaign by Y&R, Sao Paulo, Brazil.
Think bright
Identity for communications and PR agency, Village, shortening company name from Village Press and stepping away from the black and white goto fashion aesthetic. Designed by Colville Walter. Simply brilliant…
Find the beat
Identity, product design and packaging for Beats by Dr. Dre by Ammunition.
Not so simply, unreal
Spanish artist Ignasi Monreal creates a series of striking digital paintings (Utopian Fantasy) for Gucci’s Spring 2018 campaign, featuring a mix of modern day with Victoria influences. Who doesn’t love a stylish fairytale?
Cheers
Brand identity and packaging design for Redchurch Brewery. Love both the color palette and the vintage inspired typography. Distinctive and friendly.
Deeply Irish
#0d7243 (prettycolors)
Facelift for furniture
New identity system for Isokon Plus, the British furniture company by design studio dn&co. Original logo was created by Bauhaus teacher László Moholy-Nagy eight years ago. Product photography by Rory Gardiner.
Branding on the go
Kellyco@work | A WORLD OF FLAVORS (advertising, copywriting)… Developed trade advertising campaign for SSP America and its new upscale restaurants in the revamped Terminal 4 at JFK. Advertising reflects defined brand personality for each distinctively designed and branded eatery. Series includes ads for renowned restauranteur Danny Meyer’s Shake Shack and award-winning chef Marcus Samuelsson’s Uptown Brasserie and Street Food ventures. Pre-flight dining might just be the way to go…
Chobani launches comprehensive rebrand
The most dramatic recent rebrand was the rebranding of Chobani. Chobani is a terrific example of a newer brand that clearly differentiated itself from the leaders, built trust with the consumer and quickly assumed a leadership position in the category. Wellness is also an obvious guiding force in the new packaging. While Chobani originally defined its identity on being organic and natural, it now was seeking to evoke those ideals in its new packaging, Folk art of the 1800s, hand- painted artwork and color palettes that come from nature became the primary inspiration, with a new serif font that’s softer and heavy on the lower-case letters. Natural ivories, tans, and browns predominate and, most noticeably, the fruit is rendered in a hand-painted style that actually celebrates the natural imperfections of fruit. Warm, friendly and accessible vs. clean and cold. Certainly, a first rate rethinking of the brand that should serve the company well for years to come.