Google Maps celebrates its 15th birthday with a service refresh. New logo along with a redesign of the application itself. While we can’t say we’re the biggest fans of the search giant’s design aesthetic, these are all positive moves for the indispensable tool we have all come to depend on. So locate, navigate and explore away!
Month: February 2020
Follow the heart
Album cover design for Franz Liszt: Two piano concerti by Edith Farnadi, 1960. Designed by Rudolphe de Harak.
Branding today’s builder
Pentagram’s new integrated rebranding of the technology-driven offsite construction company Katerra. The project encompassed brand strategy and messaging, iconography, promotional materials, packaging and livery, environmental graphics, website and digital applications, and a brand animation. It also required a brand architecture that could expand along with it, as it moves into launching a portfolio of products that offer everything needed to deliver high-quality building projects. We just simply love everything about this one (not a surprise from the almighty Pentagram). If innovation is in your company’s DNA, your branding should most definitely help lead the charge forward.
Child’s play
New brand identity for the Children’s Museum of Pittsburgh and its new MuseumLab. MuseumLab is a new maker space for older kids in the former Carnegie Free Library down the block from the Children’s Museum in Allegheny Commons. The refreshed brand identity introduces a new font and the “hi” in the name highlighted in color, and a line under the “M” doubles as an anchor and organizing element, also used in an abbreviated monogram version of the logo. The new identity also introduces a broader palette of bright colors, with the Lab appearing in green. The signs are designed in strong, simple black and white, with an outline that sets them apart from everything around them. The design team also created a series of custom icons for the system. Keep it simple is to everyone’s advantage. Not just for the kids, of course.
