Kellyco@work | TARTAN (book design). New definitive survey on the role of tartan by fashion world insiders Jeffrey Banks and Doria de la Chapelle. The photography-driven publication brings together a dizzying array of images to tell the story of tartan’s humble beginnings to its current status as the ultimate emblem of great taste and high fashion. Hardcover book, 288 pages. Published by Rizzoli International.
Month: March 2017
Promote strength in quality
Kellyso@work | 10 RITTENHOUSE SQUARE (advertising, media buying). Developed secondary advertising campaign for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign promoted both prominence of the building’s architect and building strengths including premium finishes and amenities. Media plan included both local and regional print and web.
More than a building
Kellyco@work | 10 RITTENHOUSE SQUARE (branding, advertising, media buying). Developed branding and advertising campaign for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign initially established project as an unique luxury lifestyle opportunity on the historic and revitalized Rittenhouse Square. Original photography was utilized in all advertising, as well as signage, web and print collateral applications. Search marketing campaign was also deployed for lead generation and sales support.
Push lifestyle/present product
Kellyco@work | 10 RITTENHOUSE SQUARE (website design & development, web marketing). Website design for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Site supported project’s brand positioning and sales strategy with a strategic balance of lifestyle and product content. Developed site also served as platform for e-mail campaigns.
From the ground up
Kellyco@work | 10 RITTENHOUSE SQUARE (identity, advertising, graphic design, copywriting, promotion). Designed comprehensive branding and marketing program for prestigious condominium product in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign featured original lifestyle photography which was utilized across advertising, website and all print collateral. Other program components included event promotion, signage and sales office design.
Marvelous melon
Concept, color & the photographer
Spring beauty… Daria Strokous, photographed by Steven Meisel, is the face of the Dior Trianon Spring 2014 Collection advertising campaign. Drawing inspiration from Marie-Antoinette’s private estate, the Petit Trianon, the Dior Trianon Spring 2014 collection embodies a dainty and demure feel. The line references the opulence of Versailles and the outrageously glamorous style of iconic queen. Pastels, anyone…
Emerald isle green
Events playing a supporting role
Silence Room for Selfridge’s No Noise promotion.
Design to support the concept
Debranded products for Selfridge’s No Noise promotion. Smart, provocative and what seems to be an effective effort to engage shoppers.
