Completely normal… GAP | Dress Normal. Fall 2014 advertising campaign featuring a new crop of celebrities including Zosia Mamet, Luke Grimes, Bobby Canavale, Elisabeth Moss, Jena Malone, Angelica Huston and Michael K. Williams. Photographed by Glen Luchford. Agency: Wieden + Kennedy.
Month: September 2017
Colorful + fun + versatile
Brand identity for Logo by Gretel. A fun, versatile new visual system for lifestyle and entertainment programming targeting LGBTQ audiences.
Let color dictate
Burberry Prorsum advertising campaign featuring Gemma Ward and Danny Beauchamp. Photographed by Mario Testino.
YouTube evolves carefully
Evolution not revolution. Often in the world of brand identity, this is more the rule rather than the exception. YouTube has recently presented a brand refresh. While is comprehensive including logo, typefaces, color palette and design standards for desktop, mobile and apps, it relies on the existing branding. The logo moves the tube-like box around the word “Tube” and moves it far left becoming a play button. The red is new. The typeface is both new and custom. Major changes to the look, feel, and functionality of its desktop and mobile app are also launching embracing a cleaner, more minimal aesthetic. Adapting the experience to optimally suit the device and context in which people are consuming it was a priority in the overhaul. Given the growth of the video giant, we are confident the evolution will continue, but it is a fascinating ride to watch it change before our eyes. Forward we go…
What is the attitude?
Comme des Garçons advertising campaign by Marc Atlan.
Suited for business leadership
Kellyco@work | G100 (brand identity, digital design, content development & graphic design). Developed new brand identity, website and marketing materials for renowned executive peer-to-peer convening, learning, and development company. G100 helps influential senior executives succeed in some of the most challenging environments and overcome the most pressing obstacles. Identity, site, print collateral and event promotion developed and designed to reflect the senior executive membership and the organization’s goals and objectives.
