Stay on message… Cool interactive feature in the NY Times that tracks keywords used (over and over again) at the Republican party down in Tampa. Like both the simplicity of the graphic and the level of detail/content presented. The concept of staying on message whether it be politics or marketing in general ain’t bad either…
Month: August 2012
http://www.youtube.com/watch?v=6h3HEYcyNGk
Find Your Greatness/Washu… Greatness for all! Another favorite in the series…
(Source: http://www.youtube.com/)
http://www.youtube.com/watch?v=LsXRj89cWa0
Find Your Greatness/Jogger… Just in time for the Olympics, Nike takes a break from the perfectly sculpted god-like athletes, and gives us another reason to cut the carbs, watch the vino and get our respective arses moving again. Favorite in the series…
(Source: http://www.youtube.com/)
Find your greatness
Nike introduces its big new campaign for the London Olympics. Features various places in the world called London that aren’t in Great Britain. The first spot shows that the performance and success is not reserved for a chosen few but to all. Love Nike’s strategy in passing on Olympic sponsorship (and the millions involved in fees) and investing in their own brand positioning. Using London as a device here certainly attaches the brand to the Games, most likely to the dismay of official sponsor Adidas. Again, hats off to the Widen + Kennedy folks for brilliant strategy and classic Nike thoughtful, motivating impact…
