I am an immigrant. Following President Trump’s executive order restricting immigration from seven, predominantly Muslim countries, W Magazine presents 80+ of fashion’s most recognizable faces in solidarity with those affected by the imposed ban. Media seems more and more comfortable with activism. We applaud the effort and are optimistic in a more positive, honest and active world.
Month: February 2017
Classic American brand embraces fashion
Kellyco@work | FLORSHEIM BY DUCKIE BROWN (website design & development). Website design and development for collaboration between classic American footwear manufacturer, Florsheim and designer menswear company, Duckie Brown. E-commerce enabled site presents complete line in a clean and functional environment. Social media functionality is integrated to leverage brand’s exposure. Content management system enables easy update.
A big step forward
Kellyco@work | FLORSHEIM BY DUCKIE BROWN (art direction, graphic design). Designed series of catalogs for show line collaboration between classic American footwear manufacturer, Florsheim and renowned menswear designers, Duckie Brown. Catalogs designed each season with distinctive printing techniques and color story. Art direction of all product photography also provided.
Position & leverage strengths
Kellyco@work | KALAHARI (advertising, website design, social media, graphic design, promotion). Developed advertising and sales support program for condominium project in Harlem. Creative supported sales strategy, promoting the appeal of the revitalized neighborhood, as well as the project’s value proposition. Created integrated advertising and search marketing campaign to increase awareness and identify leads for sales team. Developed standards for social media initiatives.
Aspiration, quality & green
Kellyco@work | KALAHARI (advertising, media buying). Developed advertising campaign for green condominium project in Harlem, New York. Campaign promoted both the strength of the revitalized neighborhood, ease of access to major transportation and extraordinary value of the project’s homes. Media plan included both local print and web. An extensive search marketing campaign was the centerpiece of web marketing strategy.
Vintage Toscani
Patrick Kelly campaign by Oliviero Toscani, 1989.
Be mine
Love YSL-style
All about Love… Yves Saint Laurent Love Cards 1970 – 2000.
Art in your undies
Calvin Klein American Classics Underwear & Denim Spring 2017 advertising campaign featured classic American contemporary artists including Andy Warhol, Sterling Ruby, Richard Prince and Dan Flavin. Photographed by Willy Vanderperre. New logo by Peter Saville.
