Wishing everyone and their families, a happy Thanksgiving…
Month: November 2011
Push sales or build brand?… Timely piece by Stuart Elliott on consumer marketers wrestling between spending budgets on promoting sales or brand campaigns. Of course, it is all about the long debated short-term results vs. longer term brand or product image building. Some go with immediate traffic/sales generation. Others believe and invest in maintaining or elevating brand image. Not mentioned are the “centrists” that recognize that both approaches have their place in a successful marketing program, and try to optimize budget dollars against strategic goals. Certainly something we preach and think applies to all businesses, consumer or otherwise.
Generation Sell… Interesting piece by essayist and critic, William Deresiewicz for the NY Times on how the entrepreneurial spirit defines the current generation. The heroic age of dot-com entrepreneurship, Deresiewicz claims, has shaped the new generation into aspirational “creators,” usually with a social conscience and almost always with a marked distrust of big business and government. Add a sense that it is every man for himself (the obvious lack of traditional post-graduation opportunities) and you have the new social order for the young set. More than fascinating… certainly a positive move from the previous sense of entitlement… could this be what American society needs to help the country define new values, innovation and economic growth?
Installation by Shake Shack… Before i Die. While building a new location in Downtown Brooklyn, Shake Shack transformed a blank construction wall into a Before I Die wall. This wall was born in October and will come down in December. Great promotional idea involving the community while promoting the downtown arrival of those crazy delicious Shack burgers. God bless Danny Meyer…
