January 2019

Bright, happy air travel

Brand identity for London Luton Airport by Ico Design. The new identity included a commissioned typeface and icon set designed by Atipo.

New brand identity for Slack (by Pentagram partner, Micheal Bierut) recently introduced. First rebrand since start-up. Cleaner, more distinctive, more consistent in wide range of applications (old brand identity was all over the shop!). And just before an IPO. “We’re more than group chat. We’re the future of group work.” A lot of opinions flying around out there, but from our POV, solid strategic thinking and execution for a bigger brand proposition. Forward you go, Slack.

Poster series design for Châtelet Musical Theater of Paris by Apeloig.

Identity for Nordic Delight Festival, a festival dedicated to the culture of Northern Europe. The festival features Scandinavian pop music, movies, stand-up comedy, fashion and design. Earthy and cool simultaneously.

Mastercard has decided to remove its name from its logo, using only the symbol of red and yellow intersecting circles on all cards, advertising, digital, marketing initiatives and at physical and digital retail payment points. The subtle but important identity refresh by longtime Mastercard design firm, Pentagram, follows the credit card’s full rebrand two years ago. Following two years of research, Mastercard found that more than 80 percent of people recognized the Mastercard symbol without the name. Consequently, the company was ready to take this big step in brand evolution joining a small stable of brands like Nike, Apple and Target that rely on an image and not a name in all marketing communications. Yes, simplicity is a good thing. And yes, the world has embraced symbols and icons big time! We’ll see if it is a passing trend or just the beginning of what’s to come. Like many things, not for everyone…