New brand identity for AI-powered chatbot and search tech startup, Perplexity. Smart, well-executed new symbol design and wordmark inspired by frequently-employed asterisk and search requests often submitted in all lowercase. Minimal approach works brilliantly here, reducing a relatively complex technology to simple, flexible, and defining brand identity and visual platform. Bravo to client, agency (Smith & Diction, Philiadelphia) and all who were involved.