New York Times writer Scott Casper looks at how George Washington’s Northern Virginia estate, Mount Vernon, has influenced our image of the first president (hope you had a good Presidents Day weekend!).
Month: February 2011
Involve your potential customers
Toyota, along with its ad agency Saatchi & Saatchi LA have launched a new marketing campaign for the new Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer the question -what do you call more than one Prius? Contenders include Priuses, Prien, Prius, Prii, Prium. (We vote for Prius.) Great simple graphic identity, cool voting widget and fun videos (like the primary campaign video, not sure about the James Lipton thing). Big campaign on Facebook. All very well done…
Effective brand extension… L.L. Bean’s recently launched Signature line demonstrates how a fairly old staid brand can re-energize itself while preserving and leveraging the principal attributes of its core business. Designed beautifully by creative director, Alex Carleton, also designer and owner of Rogues Gallery…
(Source: https://www.facebook.com/)
Mixing it up… Interesting marketing decision by the beverage giant, PepsiCo… NY Times piece on Pepsi withdrawing from the Super Bowl for the first time in 23 years and giving the money away for its Pepsi Refresh Project as it continues to explore the potential of social media and cause-related marketing to make a difference in its business. The company says it was a huge success and plans to expand it beyond the United States this year. Certainly noteworthy…
