The Story of Air Max: 90 to 2090. You’ll need some time for this one, but this film is a must for sneakerheads, fashionistas, branding aficionados, pop culture babies, Nike fans and the rest of us. Another amazingly-produced Nike story of its primary shoe brands and how it has become part of cultures around the world. Well-produced film and downright fascinating to watch. Take a break from the crazy world, kick back and enjoy…
Month: March 2020
Wash well
A bit dated, but certainly an effective visual reminder of the critical handwashing critically needed today. Reference: Taylor, L. J., An evaluation of hand washing techniques, NursingTimes, January 1978
Of course, a horse
Gucci hits LA with a pack of horses (and models) for its Spring 2020 advertising campaign. Creative director, Alessandro Michele along with art director Christopher Simmonds and director Yorgos Lanthimos bring Michele’s unexpected story to life. On the plane, catching up over a meal, taking a ride through traffic, just chilling out—it all is part of everyday surreal (Gucci) life. The brand marches on with joyous and unprecedented momentum. And a big heartfelt bravissimo for the investment in such arresting images and video.
Refreshed daddy
A new and welcome identity refresh for GoDaddy, the web hosting company just debuted. Gone is the bland wordmark which replaced the odd cartoon character and typography. The new brand identity and positioning is both modern and digitally friendly while welcoming a new shift in focusing on users’ experiences and successes. We applaud the significant shift and think if solid service and marketing prevails, it should all bring many new daddy fans.
Nan Goldin Spotted
Life as Nan Goldin Knows It, by Thora Siemsen for SSENSE. Interview with the renowned photographer whose work remains intensely personal and always political. Her latest work, the opioid crisis, update on her life and her new passion for the sky and clouds with her new credo: “Seek to persuade all who’ll listen of the wonder and beauty of clouds.”. Nothing less than a fascinating piece on an artist that continues to enthrall us all.
Art refined
New brand identity for the The Institute of Contemporary Art in Boston dedicated to contemporary art. Pentagram delivers a new identity that is bold, flexible, modern and accessible. The new identity program elevates the museum’s position as a world-class arts institution and at the same time continues its support of the community and enhanced social engagement. The new logo is part of a comprehensive identity system that includes print collateral, website, animations, merchandise and a new program of signage and environmental graphics for both the original Diller Scofidio + Renfro designed building and the ICA Watershed. The color palette is bright, inviting and contemporary with an intentional playful edge that fits the renowned institution and its place in the art world. Let’s all plan a trip to Boston and see this impressive work in action…
