New identity for renowned MIT Media Lab by Pentagram’s Michael Bierut. Helvetica, central to MIT’s communications when the Media Lab was initially launched, has been reinstated to support the overall system.
Month: October 2017
Big mark, clean presentation
Brand identity, Raum Zug Real Estate.
Make it about the people
Kellyco@work | ARBOR COMMERCIAL MORTGAGE (advertising, graphic design, copywriting). Developed trade advertising campaign to promote and position regional commercial mortgage company as leading solution provider. Campaign featured portrait photography to reinforce image of company as experienced, accessible and solutions-driven.
Institutional brilliance
The Whitney Museum of American Art looks to the future with a new logo (see companion post) and revamped graphic identity. Design approach was developed by Amsterdam-based Experimental Jetset, with the bulk of the execution done by the museum’s in-house design group. Bright, simple, modern platform to accommodate the many communications coming out of the renowned institution. Flexibility and responsiveness of the new design really is a great thing to help stand for the dynamic, innovative nature of art itself. There’s a new W in town…
