Today, Google has replaced their homepage logo with a signature brand “doogle” that informs people exactly how to vote. The new modified logo depicts a variety of traditional pin buttons encouraging you to “Go Vote” in Tuesday’s election. Clicking the artwork brings you to a “#election2020” tool providing all of the important dates and deadlines for your state, along with guidelines on voter eligibility. All of the information in Google’s tool comes courtesy of the website HowTo.vote, maintained by Democracy Works, “a nonpartisan, nonprofit organization dedicated to changing the status quo.” Although we have never been big fans of the aesthetic of these Google adapted logos, the company should be applauded for its nonpartisan effort here. Hopefully, given the search giant’s massive reach, the impact will be noteworthy. We hope everyone either has voted already or will vote in the next few days. And please, encourage love ones and others in your circle to do the same.
Month: October 2020
Simply for safety
We love this recent promotional campaign for Swedish public transport operator Västtrafik to create social distancing for commuting passengers. The “No Douche Bag” serves as a solution to this, presenting as a graphic tote bag that kindly asks people to sit elsewhere. The tote bright yellow and black and with a striped pattern resembling barricade tape. They signal warning, but as a contrast, the text politely reads, “I’d love to sit next to you, just not right now. Thank you for keeping your distance.” This simple reminder is another way of encouraging individuals to take personal responsibility and practice social distancing. Created by Forsman & Bodenfors, Sweden. Reinforcing key messages of public policy in a simple, clever and direct way is undeniably, a very good thing…
Positive can be downright refreshing
One of the better positive ads by the Biden campaign. Narrated in the comforting, raspy drawl of actor Sam Elliott. “Joe Biden doesn’t need everyone in this country to always agree,” he says. “Just to agree we all love this country, and go from there.” Old-school patriotic values but in a sea of negative craziness and misinformation, we welcome the cinematic call to return to American values. Production values aside, the spot is a well-crafted message and a welcome ray of hope.
Telling a good brand story is worth its weight in Gucci gold
Another brand “Story”, the latest Gucci Tailoring campaign was directed by Harmony Korine. Three artists with distinctive style, outfitted in full Gucci regalia are featured in a swanky West Coast home with their pets, A$AP Rocky, Tyler, The Creator, and Iggy Pop, with his parrot Biggy Pop and a blue hyacinth macaw. Video features “Supernature” by Cerrone. “A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar” said Gucci Creative Director, Alessandro Michele. Keeping things eclectic and engaging is definitely the name of the game for the global luxury brand.
Act like a rock star and people take notice
Gucci launches its latest Tailoring campaign with A$AP Rocky, Iggy Pop and Tyler, The Creator. The campaign stars are at home along with their exotic pets, including Pop’s parrot Biggy Pop and a blue hyacinth macaw. They are later seen together at a table with a pot of spaghetti, and in the lounge in the afternoon sunlight. Video features “Supernature” by Cerrone. Campaign by Gucci creative director, Alessandro Michele with photographer Harmony Korine and art direction by Christopher Simmonds. These brand “Stories” are one of the highlights of the brand’s marketing plan. They are chock full of product but more importantly, entertain and intrigue Gucci’s increasingly young and hip target market. The brand seems to get just bigger and better telling and selling its cool lifestyle story around the globe. Something to watch, that is for sure.
