Act like a rock star and people take notice

Gucci launches its latest Tailoring campaign with A$AP Rocky, Iggy Pop and Tyler, The Creator. The campaign stars are at home along with their exotic pets, including Pop’s parrot Biggy Pop and a blue hyacinth macaw. They are later seen together at a table with a pot of spaghetti, and in the lounge in the afternoon sunlight. Video features “Supernature” by Cerrone. Campaign by Gucci creative director, Alessandro Michele with photographer Harmony Korine and art direction by Christopher Simmonds. These brand “Stories” are one of the highlights of the brand’s marketing plan. They are chock full of product but more importantly, entertain and intrigue Gucci’s increasingly young and hip target market. The brand seems to get just bigger and better telling and selling its cool lifestyle story around the globe. Something to watch, that is for sure.