New York has managed to keep the COVID-19 curve flat since June with coronavirus infections below one percent. The New York MTA (Metropolitan Transit Authority) just introduced a new campaign titled “The State of Respect”, a series of striking posters featuring city transit users wearing masks. The campaign was created by agency Conquistadors employing a dozen artists from all over the world, including New York, Sydney, Rotterdam, Amsterdam and Buenos Aires. The campaign accompanies the start of a citywide fine initiative ($50) for all public transport customers who refuse to wear a mask. R-e-s-p-e-c-t…
Month: September 2020
For the love of craft
We recently rediscovered this wonderful film on the history and significance of sign writers in Ireland. Seems especially poignant in these challenging times along with the digital age which has greatly affected physical retail establishments and the way we communicate. Less plastic, more thoughtful design, craftsmanship and pride in one’s work—definitely a good thing.
Taking it all to the next level
Recent brand refresh for Black Seed Bagels, NYC’s premiere artisan bagel shop renowned for their Montreal techniques, rave reviews and huge lines. Created by Saint Urbain, the goal was to give the brand a new more cohesive digital-friendly identity that effectively communicated its core values and provided both a distinctive and creative platform as the company grows and expands its product lines. Beautiful new color palette, clean and modern certainly, hopefully befitting the extraordinary bagels New Yorkers have come to love. We’ll take a dozen, s’il vous plaît.
Exuberance can lead the way
Visual identity refresh and new campaign for the popular arcade and dining chain, Dave & Buster’s. New tagline, “Ding Ding Ding” sets the stage for new tv spots, short social media videos and a comprehensive brand redesign. Creative all by Mother in New York. We love the energy on all fronts here. Should serve the client well. Ding Ding Ding!
Creativity ignited
Set to the Rolling Stones’ classic “She’s a Rainbow” this new advertising spot, “Fantastic Voyage” from Adobe brings us a new reality after months of living with the global pandemic. Floors turning into lush gardens, a man getting a new hair style and fellow commuters coming alive with lively, fantastic graphics. Created by 72andSunny Los Angeles and directed by Antoine Bardou-Jacquet of Partizan. The spot is set to run in the US and UK across broadcast, digital and social. A brilliant moment of needed escapism and inspiration…
