Taking it all to the next level

Recent brand refresh for Black Seed Bagels, NYC’s premiere artisan bagel shop renowned for their Montreal techniques, rave reviews and huge lines. Created by Saint Urbain, the goal was to give the brand a new more cohesive digital-friendly identity that effectively communicated its core values and provided both a distinctive and creative platform as the company grows and expands its product lines. Beautiful new color palette, clean and modern certainly, hopefully befitting the extraordinary bagels New Yorkers have come to love. We’ll take a dozen, s’il vous plaît.