New identity for Coller Capital, an independent global investment firm specializing in secondary private markets. A new more human, approachable visual identity was developed to help the investment firm communicate with both financial advisers and end clients. The new identity along with a new brand tagline ‘First in Secondaries’ was created to project Coller Capital’s pioneering legacy, capture its future ambition and communicate ownership with the secondaries market.
A new tone of voice, messaging, logo, typefaces, colour palette, photography, icons and a suite of templates, as well a comprehensive set of brand guidelines, office signage, social media avatars, banners and posts, annual, biannual and quarterly publications, endslate animations for presentations and talks, event invitations and marketing, town hall backgrounds, stationery, and merch. The reimagined color palette, art direction, and graphic assets featuring architectural images that reflect the geometry of the identity, as well as people-centric photography that highlights the Coller Capital community.
All in all, a solid new financial services identity. All work by renowned Pentagram London.
